Alternative Text
Adding alternative text for images is the first principle of web accessibility. It is also one of the most difficult to properly implement. The web is replete with images that have missing, incorrect, or poor alternative text.
Adding alternative text for images is the first principle of web accessibility. It is also one of the most difficult to properly implement. The web is replete with images that have missing, incorrect, or poor alternative text.
When websites and web tools are properly designed and coded, people with disabilities can use them. However, currently many sites and tools are developed with accessibility barriers that make them difficult or impossible for some people to use.
A brief introduction to web accessibility. Source: W3C
Accessible multimedia (visual and auditory content that is synchronized) must include captions—text versions of speech and other important audio content—allowing it to be accessible to people who can't hear all of the audio. © WebAIM
Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used.
From Gov.uk's series on writing web content: People read differently on the web than they do on paper. This means that the best approach when writing for the web is different from writing for print.