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Alternative Text
Adding alternative text for images is the first principle of web accessibility. It is also one of the most difficult to properly implement. The web is replete with images that have missing, incorrect, or poor alternative text.
Content Strategy Basics
Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used.
Writing well for the web
From Gov.uk's series on writing web content: People read differently on the web than they do on paper. This means that the best approach when writing for the web is different from writing for print.
Know your audience
Your writing will be most effective if you understand who you’re writing for.
Creating accessible forms
Accessible forms are easy to understand, complete, and submit. Instructions, cues, required form fields, and field formatting requirements must be clearly identified to users. Error recovery must be intuitive and descriptive.